• Develop and implement lead generation strategy beginning with finding new leads, qualifying potential prospects, assigning to sales representative, and re-marketing to prospects through a lead nurturing program. Drove additional 40% more leads in six months.
• Create webinars, case studies, white papers, outbound marketing collateral for lead generation, website content, sales material, and conference handouts.
• Executed and manage Ripple6 social networking community. Integrated platform with Twitter and Facebook. Increased Facebook fans by 40% and the rate of Twitter followers by 10%.
• Manage relationship with P.R. group including strategizing and building press releases, applying for conference speaking and sponsorship opportunities, and event planning.
• Responsible for all aspects of event management, including site selection / contract negotiation, proposal planning, invitation creation and distribution, and attendee follow up.
• Manage marketing budget and planning.

• Grew the affiliate program 128% to sales goal and 47% over the same time last year. In December 2008, the program hit a record of nearly $1 MM in gross monthly sales. With the collapsing economy, attention was focused on high-traffic websites promoting budget friendly values.
• Improved Google and other search engine traffic through SEO tactics by focused improvement of brands and category listings. With the new ‘Long Tail’ strategy, natural search sales increased 20% from the first half of 2008 to the first half of 2009.
• Improved sales 129% to YTD goal and 33% over same time last year for Amazon partnership. AOV is $2 higher than previous year, growing from $42.56 to $44.43. Instituted personalized and niche landing pages in an effort to capitalize on strong Amazon SEO performance.
• Identified synergies between behavioral targeting display advertising and search program. Proposed segmentation strategies for the program. ROI improved from under 1:1 to above 2:1 with implementation of new strategy. Sales for 2009 are 450% over last year.
• Won Linkshare’s 2009 Golden Link awards for “Best Communication Strategy”.

• Expanded revenue by 20% over the previous year by streamlining campaigns and finding untapped avenues to market.
• Created a female fashion site entitled shopthebunny.com, which promoted Playboy branded apparel and lingerie.
• Doubled E-mail database in one year through sweepstakes, on-line offers and improved e-mail layouts and content.
• Managed Paid and Natural Search, E-mail Marketing, Affiliate Program, Online Store Promotions, Internal Search, and Site Programs Optimization.
• Generated weekly reports to senior management regarding the growth of the e-commerce platform.
• Collaborated with Webmaster to add online service offerings and improve site’s design, content, and functionality.

• Proficient in Coremetrics, Hitwise, Macromedia Dreamweaver, Microsoft Office Suite (Excel, Word, PowerPoint), Google (Analytics, Adwords, Adsense), Adobe Photoshop, WordPress, Salesforce, Pardot

College of Charleston                                                                                     
Bachelor of Science in Business Administration

• Treasurer and Rush Chairman for Alpha Epsilon Pi Fraternity
• Coach, Captain and Treasurer for College of Charleston Rowing Team