| Experience |
BareNecessities.com
Online Marketing Manager – Acquisition Team |
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Jul 2007 – Present |
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- Increased ROI 20% on Comparison Shopping sites by analyzing and removing weak categories, while optimizing top-performing brands.
- Transitioned management of Affiliate Program in March of 2008, while maintaining previous responsibilities. Exceeded sales goals 130% for 2008 and 49% over the same time last year.
- Improved sales 129% to YTD goal and 33% over same time last year for Amazon partnership. AOV is $2 higher than previous year, growing from $42.56 to $44.43.
- Instituted personalized and niche landing pages in an effort to capitalize on strong Amazon SEO performance.
- Researched and pitched Web 2.0 & Social Networking strategy. Made the decision to partner with Web 2.0 companies and help optimize their sites with our content.
- Identified synergies between behavioral targeting display advertising and search program. Proposed segmentation strategies for the program going forward. ROI improved from under 1:1 to above 2:1 with implementation of new strategy. Sales for 2008 are 26% over the same time last year.
- Led weekly meeting discussing progress of marketing initiatives. Provided performance data and evaluation of programs for meetings.
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| |
Playboy Enterprises, Inc.
Online Marketing Manager – E-commerce |
|
Mar 2003 – Apr 2007 |
| |
- Developed and executed marketing campaigns to increase the acquisition and conversion of site visitors.
- Expanded revenue by 20% over the previous year by streamlining campaigns and finding untapped avenues to market.
- Created a female fashion site entitled shopthebunny.com, which promoted Playboy branded apparel and lingerie.
- Doubled E-mail database in one year through sweepstakes, on-line offers and improved e-mail layouts and content.
- Managed Paid and Natural Search, E-mail Marketing, Affiliate Program, Online Store Promotions, Internal Search, and Site Programs Optimization.
- Generated weekly reports to senior management re: the growth of the e-commerce platform.
- Collaborated with Webmaster to add online service offerings and improve site’s design, content, and functionality.
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| Technology |
Proficient in Coremetrics, Hitwise, Macromedia Dreamweaver, Microsoft Office Suite (Excel, Word, PowerPoint), Windows Movie Maker, WebSideStory Analytics, Demandware Platform, Adobe Photoshop |
| Education |
College of Charleston
Bachelor of Science in Business Administration
Treasurer and Rush Chairman for Alpha Epsilon Pi Fraternity
Coach, Captain and Treasurer for College of Charleston Rowing Team |
May 2001 |
| Interests |
Broad Shoulders Improv Comedy Troupe, Improv Comedy at Second City |
