Category Archives: Services

Consulting Information for Online Marketing. Online marketing consultant and auto enthusiast. I help website owners with search engine optimization, pay per click management, link building, traffic analysis, lead conversion analysis and other online marketing projects.

Affordable Website Design

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I can build you a website that you can easily manage and update yourself using WordPress. Wordpress is easy to install and will allow you to create simple websites in less than an hour. It’s also affordable and if set up correctly, will help grow your small business.

More about WordPress:
WordPress was started in 2003 with a single bit of code to enhance the typography of everyday writing. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.

Everything you see here, from the documentation to the code itself, was created by and for the WordPress community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 website without paying anyone a license fee.
About WordPress.org

On this site you can download and install a software script called WordPress. To do this you need a web host that meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself.

Shopping Comparison Engines

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Price comparison sites typically do not charge users anything to use the site. Instead, they are monetized through payments from retailers who are listed on the site. Depending on the particular business model of the comparison shopping site, retailers will either pay a flat fee to be included on the site or pay a fee each time a user clicks through to the retailer web site or pay every time a user completes a specified action – for example, when they buy something or register with their e-mail address.

Comparison shopping sites obtain large product data feeds covering many different retailers from affiliate networks such as LinkShare and Commission Junction. There are also companies that specialize in data feed consolidation for the purpose of price comparison and charge users for accessing this data. This has expanded the technology for business consumers in recruitment. When products from these feeds are displayed on their sites they earn money each time a visitor clicks through to the Merchant’s site and buys something.

Shopping comparison engines display pictures, prices and descriptions of products from assorted merchants. Customers can then compare the items side by side and click directly to a product page on a merchant’s web site. The merchant will pay a few cents for each click from a potential customer. This is a very effective form of PPC (pay per click) advertising. If you sell products online and they are competitively priced, it’s worth the effort to list all or some of your products on shopping engines.

E-mail Marketing

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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Affiliate Marketing Program Management

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The concept of revenue sharing—paying commission for referred business—pre-dates affiliate marketing and the Internet. Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

SEO Services

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of searches, including image searches, local searches, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems and shopping carts that are easy to optimize.